Study on karst cave tour guide commentary based on content analysis
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摘要: 导游解说词不仅有助于游客对喀斯特洞穴景观的观赏，而且能增长游客的科学知识，有利于洞穴景观和环境的保护。本文选取了具有代表性的22个国内喀斯特洞穴导游解说词作为研究样本，设计出23项分析指标，分别统计各指标在研究样本中的频次和频率，最后获得频率超过50 %的共性指标14个。通过分析得出以下结论：（1）我国喀斯特洞穴导游解说词目前处于“百花齐放”阶段，共性大于个性；（2）我国喀斯特洞穴导游解说词的内容框架已基本形成，主要包括欢迎词、洞穴概况、景点讲解、欢送词4部分；（3）我国喀斯特洞穴导游解说词在内容上与国外开发成熟的洞穴相比还存在较大差距，国内喀斯特洞穴的导游词关注科学知识较少，神话传说的比重过大。Abstract: Tour guide commentary not only conduces to the protection of cave landscape and environment, but also to enjoyment of the sight of cave landscape and increase of scientific knowledge for visitors. In this paper, 22 representative domestic karst caves tour guide commentaries are selected as research samples and 23 analysis indexes are worked out. The frequency of each index in the sample is analyzed respectively, and 14 common indexes with frequency over 50 % are got. It is concluded that ,(1)Karst cave tour guide commentaries in our country are different with each other presently, but the commonness exceeds individuality,(2) The content framework of our domestic karst cave tour guide commentaries have been basically established, mainly including four parts，i.e. the speech of welcome, cave survey and scenic spot explanation as well as sendoff words,(3)There is a large gap between domestic karst caves and foreign mature caves in the content of tour guide commentaries. The scientific knowledge of domestic karst caves is less, while the myths and legends are too much.
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Key words:
- karst cave /
- tourism /
- tour guide commentary /
- content analysis
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