Eco-tourism image positioning for Dashiwei Tiankeng group on the basis of comprehensive fuzzy evaluation
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摘要: 现代旅游给游客诸多形象感知，影响其对旅游地选择的决策。乐业大石围天坑群具有世界级的旅游资源品位，由于交通的不便、天坑本身陡峭险峻等因素，使旅游者对景区产生的形象感知偏差。本文简述了大石围天坑群景区的本底形象，通过专家问卷调查，运用层次分析法评价并分析大石围天坑群资源的吸引力；在层次分析法的基础上，运用多层次模糊综合评判计算各层因子的吸引力得分。结果表明，大石围天坑群景区的资源非常具有吸引力，旅游地的地质地貌及动植物组成、旅游资源的科研与观赏价值、资源的典型奇特性的分值分别为89.71、87.08、87.57分，因此在景区的宣传中应着重放在地质、地貌、动物、植物的稀有性、完整性、典型性、奇特性上。Abstract: Modern tourism brings about many image perceptions to tourists, which affect their decision to choose tourist site. Dashiwei Tiankeng has the tourism resources of world-class quality. But some factors like inconvenient traffic conditions and precipitous relief usually bring about prejudice to tourist’s sensation. The background image of Tiankeng scenic is expounded and the attractiveness of the Tiankeng resource is evaluated and analyzed via questionnaire surveys from experts and AHP evaluation in this paper. And after that, the factor’s attractiveness scores in each group of the Tiankeng scenic is computed by means of multilayered comprehensive fuzzy appraisal method. The results show that the Tiankeng traffic resource is of high attractiveness,the feature of landform, geology and animals and plants get 89.71 points, the scientific and visual value in resource 87.08 points, and curiosity of the Tiankeng gets 87.57 points. Hence, the advertisement for the Tiankeng traffic resource should be focus on rarity, completeness and typicality as well curiosity in geology, geomorphology and animals as well as plants.
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