Analysis on the factors effecting tourists' perceptual image in calligraphic landscape scenic-A case study in Diecaishan, Guilin

Diecaishan, a scenic concentrated with inscriptions on precipices in Guilin, is chosen as the example in this case study. The tourist’s perception to calligraphic landscape is extracted through influence factor analysis and the differences in perceptual image are researched in light of demographics of the tourists. It is found that the tourist gender has obvious difference in perception to factor “practice and interest”, female is more liable to be infected environment and has stronger perception to practicing interest than male; the perception to factor “association and brain development” is remarkably effected by the educational level received, Good-educated tourist has higher perception to the calligraphic landscape appreciation. Perception differences of different-motivated tourists to calligraphic landscape in Diecaishan are contrasted by means of one-way analysis of variance. It is proved that there are obvious differences in perception to factor “practice and interest” and factor “geographic mark” in different-motivated tourists.