Eco-tourism image positioning for Dashiwei Tiankeng group on the basis of comprehensive fuzzy evaluation

Modern tourism brings about many image perceptions to tourists, which affect their decision to choose tourist site. Dashiwei Tiankeng has the tourism resources of world-class quality. But some factors like inconvenient traffic conditions and precipitous relief usually bring about prejudice to tourist’s sensation. The background image of Tiankeng scenic is expounded and the attractiveness of the Tiankeng resource is evaluated and analyzed via questionnaire surveys from experts and AHP evaluation in this paper. And after that, the factor’s attractiveness scores in each group of the Tiankeng scenic is computed by means of multilayered comprehensive fuzzy appraisal method. The results show that the Tiankeng traffic resource is of high attractiveness,the feature of landform, geology and animals and plants get 89.71 points, the scientific and visual value in resource 87.08 points, and curiosity of the Tiankeng gets 87.57 points. Hence, the advertisement for the Tiankeng traffic resource should be focus on rarity, completeness and typicality as well curiosity in geology, geomorphology and animals as well as plants.