基于SWOT-AHP分析的冠岩旅游洞穴可持续发展策略

邓亚东; 罗为群; 陈伟海; 孟庆鑫; 涂纯; 张谭锋; 罗书文; 潘天望; 沈利娜

doi:10.11932/karst20250113

基于SWOT-AHP分析的冠岩旅游洞穴可持续发展策略

doi: 10.11932/karst20250113

邓亚东^{1, 2,},
罗为群^{1, 2},
陈伟海^{1, 2},
孟庆鑫^{1, 2},
涂纯^{1, 2},
张谭锋^{1, 2},
罗书文³,
潘天望^{1, 2},
沈利娜^{1, 2}

1.
中国地质科学院岩溶地质研究所/自然资源部、广西岩溶动力学重点实验室/联合国教科文组织国际岩溶究中心, 广西桂林 541004
2.
广西平果喀斯特生态系统国家野外科学观测研究站, 广西平果 531406
3.
贵州省山地资源研究所, 贵州贵阳 550001

基金项目: 国家重点研发计划项目 (2019YFC0507504)；中国地质调查局地质调查项（DD20221637）

详细信息

作者简介:
邓亚东（1980－），男，硕士，正高级工程师，主要从事岩溶地貌、地质遗迹调查研究。E-mail：396524631@qq.com

中图分类号: F592.7；P642.25
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- 文章访问数: 8
- HTML浏览量: 1
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- 被引次数: 0
出版历程
- 收稿日期: 2023-04-25
- 刊出日期: 2025-02-25

Strategies for the sustainable tourism development of Guanyan cave based on SWOT-AHP analysis

DENG Yadong^{1, 2
,},
LUO Weiqun^{1, 2},
CHEN Weihai^{1, 2},
MENG Qingxin^{1, 2},
TU Chun^{1, 2},
ZHANG Tanfeng^{1, 2},
LUO Shuwen³,
PAN Tianwang^{1, 2},
SHEN Lina^{1, 2}

1.
Institute of Karst Geology, CAGS/Key Laboratory of Karst Dynamics, MNR&GZAR/International Research Center on Karst under the Auspices of UNESCO, Guilin, Guangxi 541004, China
2.
Pingguo Guangxi, Karst Ecosystem, National Observation and Research Station, Pingguo, Guangxi 531406, China
3.
Guizhou Institute of Mountain Resources, Guiyang, Guizhou 550001, China

摘要

摘要: 文章运用SWOT法分析了冠岩旅游洞穴优势、劣势、机遇与威胁；采用AHP构建递阶层次结构体系和判断矩阵，计算出各因素权重，绘制战略四边形，确定冠岩可持续发展方向。结果表明：（1）冠岩可持续发展的优势＞机遇＞劣势＞威胁。景区知名度高是冠岩可持续发展的最大优势，景观退化明显是影响可持续发展的最大劣势；旅游市场机遇是冠岩可持续发展的最大机遇；同质化竞争是当前面临的最大威胁。（2）通过四象限坐标法分析，确定战略坐标P（0.0749, 0.0526），P位于为第一象限，得出冠岩旅游洞穴可持续发展应选取SO战略模式。（3）结合冠岩旅游洞穴SWOT分析，提出冠岩持续发展策略：利用内部优势，提升旅游形象；治理地下河，恢复旅游品牌特色；借助政策机遇，建立可持续发展示范点；借助市场机遇，建立多元化旅游产品；借助示范区建设机遇，构建生态旅游圈；借助集团优势，提高企业竞争力；加强管理，严格保护；培养旅游人才，提升旅游服务质量；鼓励当地居民参与，提升居民景区归属感。
- SWOT-AHP模型 /
- 旅游洞穴 /
- 战略分析 /
- 可持续发展策略 /
- 冠岩
Abstract: Predominantly forming in the Devonian light gray, thick-bedded limestone, Guanyan cave is located in Caoping township, Yanshan district, Guilin. In 1985, Guanyan cave was explored by a joint Sino-British expedition team. After planned and designed in 1992, it was officially opened to the public on October 1, 1995. The designed tour path is approximately 2.8 km long and is renowned for its unique three-dimensional cave exploration experience of "sea, land and air". Over nearly three decades since its opening, Guanyan cave has achieved good economic benefits. However, with the construction of cave engineering and the influx of tourists, some of the cave's sedimentary landscapes have gradually turned black and dark, peeled off, and weathered, directly affecting the scientific and aesthetic value of Guanyan cave, thereby weakening its capacity for sustainable tourism development.To investigate the sustainability of tourism development in Guanyan cave, this study employs a perspective of sustainable development strategy and utilizes the SWOT analysis to assess the internal strengths and weaknesses, as well as the external opportunities and threats affecting the sustainable tourism development of Guanyan cave. The study identifies the key factors influencing sustainability and employs the Analytic Hierarchy Process (AHP) to determine the importance of these factors. Furthermore, a strategic model for sustainable development has been established through the SWOT quadrants. Based on the actual tourism conditions of Guanyan cave, targeted strategies and recommendations for sustainable development have been proposed.This study has obtained the following results,(1) According to the analysis of SWOT, the relationship of the related factors is as follow, strengths>weaknesses>opportunities>threats. The biggest strength of sustainable development of Guanyan cave lies in its great popularity of the scenic area, while its biggest weakness is the obvious degradation of landscape. The biggest opportunity of this cave roots in the tourism market while its biggest threat comes from homogeneous tourism competition. (2) Through the four-quadrant coordinate method, the strategic coordinate P (x, y) is determined to be P (0.0749, 0.0526), and P is located in the first quadrant. It is concluded that the SO strategic model should be selected for the sustainable tourism development of Guanyan cave. (3) Based on the SWOT analysis, the following strategies for sustainable tourism development of Guanyan cave are proposed: utilizing internal strengths to enhance the tourism image, managing the underground river to restore the unique characteristics of the tourism brand, leveraging policy opportunities to establish demonstration zones for sustainable development, taking advantage of market opportunities to create diversified tourism products, capitalizing on the opportunities presented by the establishment of demonstration zones to build an ecological tourism circle, using the advantages of the cooperations to improve corporate competitiveness, strengthening management and enforcing strict protection, cultivating tourism talent to improve the quality of tourism services, and encouraging local residents to participate the development to enhance their sense of belonging to the scenic area.Based on the actual tourism development of Guanyan cave, the application of the SWOT-AHP method to determine the strategic direction for sustainable development of cave tourism enables the precise formulation of sustainable development countermeasures. This approach holds significant reference to the sustainable tourism development of similar cave projects.
- SWOT-AHP model /
- tourism cave /
- strategic analysis /
- sustainable development strategy /
- Guanyan cave

HTML

图 1 冠岩洞穴平面图

Figure 1. Plan map of Guanyan cave

下载: 全尺寸图片幻灯片

图 2 冠岩旅游洞穴可持续发展层次指标体系

Figure 2. Hierarchical index system of sustainable tourism development of Guanyan cave

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图 3 冠岩旅游洞穴可持续发展战略四边形连接图

Figure 3. Strategic quadrilateral for sustainable tourism development of Guanyan cave

下载: 全尺寸图片幻灯片

表 1 冠岩旅游洞穴可持续发展指标体系权重分配

Table 1. Weight distribution of sustainable tourism development of Guanyan cave

目标层（A）	准则层（B）	权重	指标层（C）	权重
冠岩旅游洞穴可持续发展	优势（S）	0.4709	交通条件优越（S₁）	0.0558
			规模宏大、类型丰富（S₂）	0.1010
			景观美学价值突出（S₃）	0.1356
			景区知名度高（S₄）	0.1505
			人文历史丰富（S₅）	0.0280
	劣势（W）	0.1715	景观退化明显（W₁）	0.0769
			地下河段游览价值降低（W₂）	0.0324
			科普解说系统不足（W₃）	0.0065
			地质旅游人才匮乏（W₄）	0.0100
			配套旅游产品品味不高（W₅）	0.0187
			钟乳石景观脆弱（W₆）	0.0270
	机遇（O）	0.2840	旅游市场机遇（O₁）	0.1493
			旅游政策机遇（O₂）	0.0775
			旅游示范区建设机遇（O₃）	0.0353
			旅游集团化机遇（O₄）	0.0219
	威胁（T）	0.0736	当地居民排斥威胁（T₁）	0.0092
	威胁（T）	0.0736	同质化竞争威胁（T₂）	0.0644

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