Research on the content construction of karst cave guide words based on the AHP method
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摘要: 喀斯特洞穴景观与环境蕴含的科学性与专业性，导游解说词在洞穴旅游中具有极其重要的作用。文章在构建喀斯特洞穴导游解说词内容指标体系的基础上，通过对游客和洞穴专家进行问卷调查，并运用AHP法计算出导游解说词各指标的权重。结果表明：（1）喀斯特洞穴导游解说词的撰写应全面、系统，包含“欢迎词”、“游览须知”、“洞穴概况”、“洞穴景点讲解”、“欢送词”5部分；（2）喀斯特洞穴导游解说词的内容应加大对“游览须知”的阐述，注重对游客的引导和教育；（3）喀斯特洞穴导游解说词的“洞穴概况”和“景点讲解”都应以洞穴科学知识为主线，适当穿插相关神话故事，兼具科学性与趣味性。Abstract: The guide words play an extremely important role in the cave tourism for the karst cave’s scientificity and specialty. Based on the construction of content index system of karst cave guide words, this paper used the AHP method to calculate the weight of each guide words’ index through the questionnaire to tourists and cave experts. As the following conclusions have been drawn from this research:(1) Karst cave guide words should be comprehensive, and consist of five parts: Welcome Speech, Practical Tips, Cave Overview, Scenic Spot Explanation and Sendoff Words;(2) Karst cave guide words should pay more attention to the Practical Tips, and enhance the guidance and education to tourists;(3) Karst cave guide words should take the cave science as the main line and intersperse with related myth, which make the guide words more scientific and interesting.
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Key words:
- karst caves /
- guide words /
- content construction /
- the AHP analysis method
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